An official launch was held yesterday for a new app that will promote the Huon Valley as a tourist destination and help understand how the 2019 bushfires affected visitation.

The University of Tasmania partnered with the Huon Valley Council and a licence holder for the University’s Tourism Tracer technology, Gulliver, to produce the new app named ‘Huon Valley’, which has been designed to promote attractions in the region and, at the same time, track tourist movement.

The launch was a wonderful opportunity to gain insights from UTAS Associate Professor Anne Hardy, Huon Valley Council Mayor Bec Enders, Destination Southern Tasmania CEO Alex Heroys, Kelly Bennett of Home Hill Winery, and Gulliver CEO Martin Anderson about the creation of the app and the potential it has to promote the Huon Valley as a tourist destination and provide benefits for local businesses in the wake of the bushfires.

Read more on the UTAS Institute for the Study of Social Change blog.